Friday, July 17, 2020

ChannelCon Preview: Ecosystems

Earlier this year, CompTIA and AchieveUnite partnered to define a common and unified definition of partner experience. This research uncovered four underlying trends that are proving to drive successful partnerships over the long-term. Today, as the power equation has shifted from binary partner relationships to partner ecosystems and communities, enablement has become essential. In fact, enablement is the new currency with tools providing the critical path to the success of these ecosystems. CompTIA’s Carolyn April will detail the findings and more at ChannelCon Online in a session titled: Exploring Partner Experience Trends.

In the following article, AchieveUnite sits down with Larissa Crandall, vice president of worldwide channel and alliances at Gigamon, to discuss the evolution and role of the partner ecosystem as it relates to partner experience. These are excerpts from the conversation:

Why has the channel evolved to a partner ecosystem/community?

We have evolved into an ecosystem because partners are looking for complete solutions they can take to market. Their goal is to deliver customers everything they need to solve their individual challenges without having to worry about interoperability or missing functionality. This level of partnership helps forge a sense of trust that helps build ongoing relationships.
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