CompTIA’s event always leads to terrific conversations, and I had the pleasure of sitting on a panel to talk about “What’s Next for the Channel” with Tim Basa, VP Sales and Operations at AppSmart, and Juan Fernandez, VP Managed IT Services at ImageNet Consulting. You can watch that session here
The primary conclusion to our lively discussion was that the channel has an opportunity to innovate ... and we are answering the call. We all saw how the entire world shifted to a remote work model in what felt like an instant. Some companies were well-positioned to make that transition, but many were not. So if there were such a thing as a modern superhero, it would be “your friendly, neighborhood” managed services provider.
The MSP Channel was poised perfectly to move workers from their offices to their homes, and they did it in record time. In many cases, MSPs worked selflessly 24x7 to get their clients safe and working from home.
Surviving financial hardships in the channel
We also talked a bit about what the last recession looked like for the channel, the lessons we learned, and how that might help predict what’s going to happen today. While we did see some of our channel brethren shut down, we also saw an influx of new channel partners who were ready, willing, and able to approach problems in a new and different way.
That was the key to success in the last recession and it just may well be the key to success today; being willing to change and to think and do differently is key to long term survival of any business.
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