For enterprise and small to medium business (SMB) customers, regaining and maintaining business continuity in lockdown accelerated the deployment of edge devices and cloud solutions.
Customers invested in hardware and collaboration, communications, and security solutions to support core business functions for remote workers.
Astra Duke, customer experience director, EMEA, at Logic Monitor, shared, “We’ve seen a lot of our partners, based on customer requests, adopting new technologies that wouldn’t normally be in their stack. A large one was around support for video conferencing where it was never really at the forefront for some of our MSPs to deliver as a service.”
Customers also looked to MSPs/solution providers to apply emerging tech in order to solve complex and pressing business problems.
Hollie Whittles, director, Purple Frog Systems Ltd., explained, “We provide data analytics and reporting solutions, working across many different verticals… We’ve been able to use things like advanced analytics solutions and tools like machine learning to help our clients plan, model and predict customer behavior.”
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